BRIEF

Five cars - 15 million Variations.
Create a direct response communication for MINI, demonstrating
that customers can create their own unique version of their favourite model.
INFO

1. The user is invited to fill the gaps of the raster of the promocard, creating an individual card.

2. The user is invited to visit the mini website, to register and to use the webcam to see what MINI corresponds within the artwork that they've just created.

AWARD WON

Yellow Pencil (2nd Place)

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